Drive Something Bigger Than Yourself

Whether it’s rebranding itself to erase past mistakes or to go into the future with a new look and vision, there are big changes coming at Volkswagen.

The familiar VW logo is being retooled and will debut in a few months as the German automaker introduces the first of the 70 new all-electric vehicles it has promised to make available by 2028.

Those cars, trucks and buses will be the result of the $50 Billion VW has committed to invest in EV design, construction and infrastructure by 2023.

But in an interesting twist, Volkswagen has made a hat tip to the past in announcing this new direction, invoking another memorable event from 50 years ago this week.