Electric Vehicles
Jaguar to be 100% Electric by 2025

Jaguar to be 100% Electric by 2025

All Jaguar and Land Rover models will be offered with an electric powertrain by the end of the decade, with Jaguar becoming an electric-only luxury brand from 2025 onwards.

Land Rover will launch six EV variants within the next five years, one of them the first all-electric Land Rover, due in 2024. 

CEO Thierry Bolloré said that the company’s Re-imagine plan was designed to emphasize “quality over volume” to become “the supplier of the most desirable vehicles for discerning customers”.

To support the electric transition, JLR will use three architectures: two dedicated to Land Rover and a new pure-BEV platform that will be exclusive to Jaguar, details of which will follow at a later data.